Nike Au Centre Pompidou - Art of Victory Exhibit
For the 2024 Summer Olympics in Paris, Nike transformed Centre Pompidou into Art of Victory. An exhibition exploring the legacy of Nike Air and A.I.R (Athlete Imagined Revolution) co-creation between Nike designers, innovators and 13 top athletes. I led the storytelling strategy across the experience, connecting innovation, product, and athlete narratives throughout the space.
The Infinite Pursuit
The Infinite Pursuit is an Air innovation chronology, tracing the evolution of Nike Air through key footwear and athlete-driven moments of victory. I led the narrative strategy for the room, in collaboration with Nike DNA, shaping the Nike Air storytelling across each wall by pairing footwear, athlete stories, and innovation milestones.
Future on A.I.R (Athlete Imagined Revolution)
A collection of athlete-inspired Nike Air footwear. 13 new visions of Air brought to life through the voices, stories, and dreams of 13 athletes. Prototypes are paired with immersive projection storytelling. I led the development of the projection content, curating and shaping narratives from hundreds of design artifacts, including sketches, AI-generated imagery, renders, inspiration, and athlete voiceovers, into 13 distinct storytelling moments.
